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Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.
- Sales Rank: #10490926 in Books
- Published on: 2011-10-19
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .68" w x 5.43" l, .0 pounds
- Binding: Paperback
- 300 pages
About the Author
Paul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications.
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